Until a few years ago, contactless payments were perceived by some consumers as insecure. Today, 100% of payment terminals have this functionality and we see fewer and fewer customers in stores who do not use it. There has also been a revolution in the field of self-service checkouts. Currently, there are more than 5,000 of them in Polish stores, and consumers are more and more willing to use them.
There is also a dynamic development of telephone payments. According to data published by Cashless, the number of cards added to digital payment wallets increased by around 2.37 million in the last year alone.
Mobile payments are a trend that will spread to new business areas. One of the places where this solution is introduced are gas stations. E100, an international service provider for transport companies, wants to be one of the first in this field. It has created the E100 Mobility platform, thanks to which it will be possible to refuel completely without contact.
What is Mobility E100?
E100 Mobility is an innovative solution for the fuel sector and fleet cards. A driver who has this service activated in his application will be able to refuel without contacting the cash register and the payment terminal. Simply select the station you wish to refuel at in the app, then select the dispenser you wish to use, the type of fuel and the number of liters required.
The next step is to authorize the transaction by entering the established PIN. After following these steps, the driver can now place the fuel gun in their vehicle’s tank. After refueling, the driver gets into the car and drives away. He doesn’t have to confirm anything at checkout, he doesn’t need a payment card or fleet. Of course, provided that he has previously connected such a card in the application he uses for mobile refueling.
In which application can this service be activated?
Currently, E100 customers can activate the service in their mobile app. This is currently a pilot program where we are testing this feature, how it works, and how it can grow. Ultimately, we want the service to be available not only to our app users, but also on external apps.
These include, for example, financial and banking applications, various types of applications for drivers or those integrated into telematics devices for heavy transport. We also plan to reach customers in the logistics and neology sector, where we take care of refueling, but operationally it cannot be covered by fuel cards.
How to become an E100 Mobility partner?
To activate the E100 Mobility service at a gas station, integration with the station management system is required. From a technical point of view, it seems that the station only needs to update its software, and the E100 connects to this system via an API.
The entire refueling process is possible with the E100 Mobility. The customer searches for a gas station in the application, selects and reserves the pump and refueling with a few clicks.
What are the advantages of connecting the E100 Mobility to the service station?
If we talk about immediate benefits, it is above all the reduction of queues at the checkout. Because refueling is done entirely remotely, station employees are less involved in handling cash registers. Therefore, they can devote more time to other activities, for example related to procurement.
Another very advantageous aspect is the possibility of promoting specific services and products in the application that we use for mobile payments. For example, we may offer a customer a discount on a specific drink or snack. We may display products that are currently on promotion. This increases customer loyalty and increases the average basket. Such functionality is currently under construction, but we hope that we will soon be able to offer it to our partners.
Refueling via the app is also safer than using a plastic card. Remember that such a card can be copied and used for dishonest purposes. By using the E100 Mobility solution, the service station is freed from the question of controlling transactions. This control is then on our side and the transactions are secured by SMS, PIN code and other security instruments.
If we look at E100 Mobility in terms of development strategy for the coming years, it can be said that gas stations must follow the trend of mobile payments. There is no going back today from the transformation that is taking place before our eyes. Poles love to pay with their smartphones, as do consumers in other European countries and around the world. If service stations do not want to lag behind changing business models and customer expectations, they must opt for mobility-based solutions.
Major car manufacturers have already implemented features for mobile payments in their internal systems. So we can see that the fuel and automotive industries will soon have to join the new digital ecosystem.
The author of the article: Natallia Ilyenia, Head of Remote Payments at E100