According to the Year-ahead forecasts 2022 study carried out by the consulting firm Kearney, the American teleportation market will grow by 28% in the coming years. The British is already worth 2.5 billion PLN and is constantly growing.
The forecast for China is even more impressive – it is said that within 10 years the local telemedicine market will be worth PLN 2.6 trillion. The numbers leave no doubt – the trend set in motion by the pandemic is unstoppable. Kearney experts confirm that we also see it in Poland.
During the two years of the pandemic, many disruptive technologies have appeared in the world of medicine. Gene editing techniques, the development of synthetic biology, and advances in anti-aging research are just a few of them. However, it is the advent of virtual healthcare solutions that has arguably had the greatest impact on patients around the world.
Telemedicine has become the new normal
In the United States, over the period from June to November 2020, online medical consultations accounted for 30%. all visits. Although the majority of Americans said they would prefer seeing a doctor in person, nearly 90% were satisfied with the services received through virtual encounters.
Doctors at major hospital complexes such as Johns Hopkins have already made more than a million online visits. And that’s not the end of the changes. The U.S. virtual healthcare market is expected to grow by 28%. over the next five years.
It should be noted that the phenomenon is global in nature. The UK e-medicine sector is currently valued at PLN 2.4 billion. Experts expect it to increase rapidly over the next four years and to be supported by part of the funds (PLN 35 billion)]that the National Health Service is to receive from funds allocated to the mitigation of the effects of the pandemic in 2024.
The same trend is observed in China. The number of doctors around the online counseling app has more than doubled since 2020. China’s online visit market is expected to reach PLN 2.6 trillion (4.2 trillion yuan) in the next 10 years.
Experts speculate that 2022 will bring an unprecedented expansion of virtual healthcare and it will become an integral part of the industry worldwide.
We can be sure that the demand for remote medical services will not decrease. As a company, we strive to move as much of our business to the Internet as possible.
– says Dawid Krzysiak, Kearney’s director of the Warsaw office responsible for the area of digital transformation and new technologies.
A perfect example is work – 60%. Europeans and 50 percent. Americans say they would like to perform their professional duties without leaving their homes.
In Poland, more than 70%. of respondents would like to work in hybrid in the future
– says Dawid Krzysiak.
Developing markets, i.e. countries in Africa and Asia, are a potential area for the expansion of telemedicine. There, access to the mobile network and high-speed Internet is developing relatively quickly. It is expected that 30 percent. The population of sub-Saharan Africa will have access to 4G networks within five years.
We can call it a breakthrough. Getting medical help where it was once difficult or impossible will soon be within reach
– comments Dawid Krzysiak.
American activists and politicians have also noticed the potential of remote health care. Through their actions, they want to make it accessible to everyone. Their goal is to ensure that online medical consultations are covered by health insurance.
Online medical care is also triumphing in Poland, incl. because it considerably facilitates access to a doctor.
Let’s not forget that Poland is a country where the problem of transport exclusion affects several or even several million people. A visit to a practice several dozen kilometers away is quite a challenge, and the possibility of obtaining advice and a prescription during a telephone conversation is the only solution for many people.
– adds Krzysiak.
As the expert Kearney notes, Poland – like other countries – is on the way to digitizing the medical sector.
Over the past two years, 62 percent. Poles used telemedicine, compared to less than 10%. before the pandemic. Today we return to the offices, but the habits and the ability to use digital channels will stay with us
– says Krzysiak.
An example that perfectly illustrates the dynamic development of our market is the Polish startup DocPlanner, known on the Vistula as ZnanyLekarz.pl.
DocPlanner is the first Polish technology company in history to be included in the elite group of unicorns, i.e. startups valued at at least US$1 billion.
This clearly shows that the development of healthcare-related technologies also has enormous commercial potential.
Teleportation is a hit with employees
Did you take sick leave over the phone using the pandemic facilities? Your doctor probably has a headache right now. ZUS asks doctors to explain why they grant sick leave (ZLA) to patients without looking at them. It turned out that after the government announced the victory over the coronavirus, ZUS came to the conclusion that such recklessness in the case of L4 on the phone is an action against the law – Adam recently wrote to this subject.
The annoyance of the ZUS is probably due to the fact that our compatriots took a kind of leave at the request of the remote grant system of the ZLA. In March 2020, 3.3 million people were laid off, and the record day was March 16, when the government introduced a social quarantine, closing schools, universities and nurseries at the same time.
In addition, some people have decided to pay for fictitious dismissals. Advertisements for help in arranging days off could be found on the Internet, and the service itself cost from 60 PLN.
According to the Social Insurance Institution, about 100,000 people were inspected in the first three months of 2022. sick leave, while about two million are issued monthly in Poland.