Most Poles replace smartphones every two years, but would like to replace them more often – a smartphone

• 60 percent of Poles have a smartphone that is no more than a year and a half old – according to the Smart Barometer 2022 put together by Digital Care and Kantar.
• The vast majority of them replace their mobile devices every two years or less, although many respondents point out that they would prefer it more often.
• Smartphone rental is gaining popularity

Nearly three-quarters of smartphone users use a device every day, but 28%. use two or more. The most frequently chosen are smartphones with the Android operating system (86%) and 12%. Poles, mostly young people, use iOS smartphones. – These are mainly devices up to 1000 PLN. Up to 60 percent The Poles have devices for this amount, while they are already more than 30 percent. Poles use smartphones worth more than 1000 PLN. This is 10 percentage points more than in the previous edition of our survey. The most expensive devices (more than 2000 PLN) are most popular among 18-29 year olds – says the agency Newseria Biznes Anna Kozłowska, director of communication at Digital Care. – It is important to note that Poles not only buy more expensive smartphones, but are also more and more willing to buy accessories for them..

Among the most popular accessories built into smartphones are wireless headphones (58%) and speakers (40%). Connected watches are worn by 38%. respondents and smartbands – 22 percent. We embed our phones in a car or TV much less frequently (1% each).

The Smart Barometr 2022 survey shows that Poles most often bought their phones from mobile operators (33%), electronics / household appliances stores (26%) and Allegro (13%), as well as in other online stores (6%). . 82 percent people choose to replace the device every two years or less.

Only 20 percent. of respondents replace their smartphone with a new one every year or a year and a half. However, when asked how often they would like to replace their smartphone, up to 40%. he replies that he would like to do it every year or so – adds Anna Kozłowska.

Despite this, 60 percent. of respondents say they use a smartphone that is no more than a year and a half old. That’s over 10 percentage points. more than in 2019. The most common reason given for replacing the phone is that the old device broke (44%) or was destroyed (36%), as well as the lack of technological support from the manufacturer (25%). 31 percent exchange the smartphone when they receive an attractive new offer.

The Digital Care and Kantar study also showed that when buying a smartphone, Poles are increasingly looking for better quality and choosing more expensive models. Nearly half pay for a new phone with a single card or cash, and the other half use the option to spread the payment over time – add them to their telecom subscription or use installments at 0 %. They also decide more often to rent or rent, especially in the case of the apple brand.

A year has passed at iMad since the launch of the rental offer and currently one in three smartphones in our network is rented. Moreover, in the online channel, it is already more than 90%. all devices – lists the Director of Communications at Digital Care.

The most popular models are iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max. Individual customers (41% of all iMAD customers) and individual businesses (37%) are the most likely to rent. 22 percent are enterprise customers – medium and large enterprises.

Customers who decide to rent choose all available phone models, while premium and high-end devices dominate. Phones are the most popular rental items, while laptops and tablets are also very popular – explains Michał Dąbrowski, board member and CFO of Digital Care.

Among the biggest advantages of leasing, the possibility of replacing the device with a newer device during the term of the contract (70%) and the low monthly fees (52%) are indicated. Digital Care experts add to this also pro-ecological benefits – after the end of the rental period, the phones are renewed and they are returned to the available pool. Especially since most customers plan to replace the device as soon as a new phone model appears on the market (50%), or return the device and sign a contract for another (20%).

Leave a Comment