Nowadays, we hear more and more often such mysterious terms as Web 3.0, identical-sounding Web3 and Metaverse. These concepts are very often equated with the coming revolution, which is likely to significantly change the principles of the Internet and new technologies as we know them.
It’s no surprise, then, that many people associated with business and technology at large may feel uncertain about the changes ahead and the need to check their baseline investments or business assumptions.
This article explores the potential impact of Web 3.0, Web3 and Metaverse, focusing on the outlook for the mobile applications industry. Will traditional mobile apps downloaded primarily from Google Play Store (Android) and Apple App Store (iOS) be available on users’ phones? What will be the mobile application trends in the future? How to adapt a business based on mobile applications to the era of Web 3.0?
Overview of key terms
In order to fully understand the changes and threats discussed below, it is crucial to clarify the meaning of these mysterious concepts. Let’s follow very briefly the history and evolution of the Internet, which most people associate with the World Wide Web (World Wide Web). the Web).
The first form of this network was the so-called Internet 1.0which primarily consisted of creating and displaying static websites with user-specific content. Then there were some changes that led to the emergence we know today Web 2.0one of the main assumptions of which was to allow users to freely generate content on the Internet.
This led to a very dynamic development of all kinds of multilateral platforms and social media, through which people could shop, share their content (eg messages or photos), comment and create communities on the web. . Other factors that have influenced the development of this form of networking have also been cloud solutions and the dynamic increase in the popularity of mobile devices.
The next step in the development of the Internet and new technologies is the concept Internet 3.0which we are witnessing today. This version is a little more complicated than the previous ones, but you can easily understand its main assumptions by listing the 3 components:
- Web3 – this aspect mainly concerns the popularization of solutions using Blockchain technology, cryptocurrencies and NFT. This will make applications and websites decentralized, and therefore more secure and free in terms of accessibility, privacy and ownership of virtual goods.
- Metaverse – the biggest increase in the popularity of this term takes place at the end of 2021, when Facebook (formerly) announced the name change to Meta. This concept supposes the creation of virtual spaces/worlds available to users by means of, among other things, VR (virtual reality) and AR (augmented reality) glasses. Thanks to this, everyone will be able to create their own virtual avatar and move around in specially designed 3D virtual worlds that will help to better experience entertainment, education and even work.
- semantic web – the purpose of this concept is to create content on the Internet that is automatically understandable by machines/computers. For clarity, suppose in the sample online article the phrase “Albert Einstein” appears – currently for machines this is just a specific group of letters, and ultimately we would like machines to be aware of other information related to this password, just like the human brain, i.e. for example that it is a famous scientist or inventor of the theory of relativity.
These three major areas of development will determine the trends that will prevail in the mobile applications market as well as in businesses and new technologies in the broad sense over the coming decades.
The mobile application market today and tomorrow
Every year, mobile apps break new records in number of downloads, unique users and time spent in front of phone screens. The main reason for the continuous increase in the popularity of mobile applications is the availability of smartphones at your fingertips at all times and the convenience of using them. These advantages make a working mobile application improve almost any business, be it services or products.
However, observations and numerous conversations with potential customers and business partners show that more and more people are beginning to question the meaning of investing capital in mobile applications. Such doubts mostly arise from hyped announcements of a new “revolution” and commonly presented visions of people wearing VR/AR glasses running through beautiful three-dimensional worlds.
Each smaller or larger “revolution” generally increases general uncertainty in the market and prompts more conservative actions, but its potential impact on our areas of interest should be carefully analyzed.
Why shouldn’t we be afraid?
Mobile applications will certainly play a key role in the era of Web 3.0. It is thanks to the availability of smartphones and their increasing technical capabilities that mobile applications will serve as a medium between users and the latest Metaverse and Web3 functionalities.
Mobile apps can potentially use all of the most useful features of smartphones, wearables and even IoT – from biometrics, location tracking, to haptic vibration technology and more, increasing flexibility of use and added value for users.
Web 3.0 may be the future of mobile apps, and it’s something we should start thinking about today. Despite the fact that fully usable and comfortable AR/VR glasses are still in development (it could potentially take up to 5-15 years), it’s never too early to start digging into this topic and jotting down ideas. innovations for business development. It is actually a very good time to join these changes while the market is not yet too saturated.
It is also worth listing here specific sectors of the mobile application market, which will surely gain popularity in the coming years, as they will be able to successfully showcase the advantages of Web 3.0.
According to the Web3 concept, this sector is expected to peak in popularity in the coming years. Thanks to the new assumptions on the global decentralization of networks/systems and the use of Blockchain technology, mobile applications offering financial services will be even more attractive to users. After all, everyone wants to have quick and free access to their finances at their fingertips.
Key trends for the coming years:
- Buy now, pay later (BNPL),
- digital wallets with access to cryptocurrencies,
- modern banking services using cloud technology.
The use of mobile apps in the e-commerce industry will become even more common in the coming years. Thanks to apps, companies will be able to better personalize their offers, acquire new customers and allow them to access products from anywhere and at any time. This, in turn, can result in increased user engagement and the creation of what is known as a loyal customer, i.e. keeping users longer.
An additional aspect influencing the development of this sector will be the upcoming diffusion of AR technology, which is perfectly related to the Metaverse concept in the era of Web 3.0. Augmented reality is already being used, for example, to visualize furniture in our home or remotely try on clothes/shoes/jewelry on our body.
Key trends for the coming years:
- use of AR technology in mobile applications,
- implement gamification and personalization systems in e-commerce applications to increase and maintain user engagement,
- coupons in mobile apps,
- social commerce.
The popularity of mobile games is indisputable these days. However, at this point, it is worth considering the use of this trend and the human need for entertainment to introduce gamification into useful mobile applications. The benefits of such solutions can be, for example, fitness, educational and many other applications. Potential Web 3.0 users will look for additional visual impressions in mobile applications (using 3D graphics) and the possibility of better interaction and competition with their friends.
Key trends for the coming years:
- games with economy based on Blockchain / NFT technology,
- the gamification of utility mobile applications using AR/VR,
- play-to-earn business models,
- convert games and mobile applications to HTML5 for social media, such as Snap Games (Snapchat) or Instant Games (Messenger).
How to adapt a mobile application to the era of Web 3.0?
At Sygnisoft SA, we constantly analyze technological trends and developments in the mobile application market. Thanks to this, we use the latest and most universal technologies and solutions so that the projects carried out for our customers are modern, but also give the possibility of quickly adapting the application to new trends, possibilities and user needs. .
In addition, we strive to communicate directly and educate our customers and business partners on the latest trends, and during several hours of analytical workshops, we are able to analyze potential threats for a specific project and advise on how which we can prepare the project. for future changes and develop with the customer a cooperation model ready to meet the challenges of future technologies.