Hybrid shopping malls – AR and VR glasses are part of the consumer equipment

  • Customers predict that in 2030, hybrid shopping centers will be a commonly used solution. Consumers will be able to experience global social relationships, interactions and connections from a networked physical location close to home.
  • AR glasses, waterproof VR glasses, touch suits and gloves could be part of the equipment of consumers visiting malls in 2030.
  • The Ericsson ConsumerLab report presents the 10 most important consumer trends by 2030, including hybrid gym and endless store.

The revolution will take place by 2030

The report released in December 2021 is ConsumerLab’s eleventh consecutive report. Consumers were asked to rate 15 facilities operating in the hybrid mall, which, through the use of digital technology, expand the reach of our physical experiences. Nearly 80% of respondents believe that the 15 concepts tested will be available in some form or another by 2030.

Such “physical-virtual” objects will become reality through technologies such as virtual reality (VR), augmented reality (AR) and programmable materials.

“The semi-public nature of malls allows us to better control data latency constraints, giving customers a completely new experience for them. XR devices can be made available on-premises, allowing private networks to be launched with consumer-specific applications, explains Magnus Frodigh, Ericsson’s research director.

Customer experience at a new level

Based on the results of extensive research, the authors of the ConsumerLab report highlighted the expectations and predictions of 57 million tech-interested consumers around the world.

Dr. Michael Björn, Research Director at Ericsson Consumer & IndustryLab, and originator of the report, adds: “On the one hand, it is difficult to imagine large numbers of consumers equipped with expensive equipment such as glasses AR, waterproof VR glasses, touchscreen suits and gloves -” especially if we are talking about such a phenomenon on a large scale and before 2030. On the other hand, such equipment can be shared by many users, this which will reduce its costs, so that a large number of consumers will be able to have completely new experiences during their daily shopping in malls.”

He also points out: “35% of consumers surveyed believe that next-generation technological solutions will appear more quickly in shopping centers than in our homes. Only 14% of respondents disagreed with them. Shopping malls have long been places where many modern technological solutions are used. One can find cinemas, arcades, concert halls, bowling alleys and many other facilities of this type. They will most likely continue to perform a similar function in the future.”

Björn also adds that the report confirms the belief that hybrid shopping centers could positively and sustainably influence the lives of local communities.

“The future may be increasingly local. 32% of respondents agree that high-tech malls will encourage shoppers to move to smaller towns and rural areas, which they will make more attractive. Only 13% of respondents disagree with this opinion. »

10 most important consumer trends by 2030 – Galeria Everyspace:

Arena all now:

You can be both actor and spectator, but will virtual experiences give you a thrill or a welcome bit of fear? Nearly 80% of consumers expect the emergence of entertainment spaces where artists using telepresence technology can perform digitally, as if they were physically present on site.

Immersive beauty salon

Avoiding needles and a scalpel is an attractive option for many people when it comes to improving their appearance. 70% of consumers expect shopping malls to see beauty salons using volumetric modeling technology that digitally corrects imperfections in our bodies.

The Meta Tailor

Stylish clothes tailored to the customer – and their avatar. Over 70% of AR/VR technology users predict that tailors operating in shopping malls will use materials that, upon user request, become waterproof or provide excellent ventilation.

Anyverse Pool

Many of us dream of discovering unknown regions of the universe. Two-thirds of consumers think they will be able to use swimming pools that allow – through the use of oxygen masks with VR technology – to explore space in zero gravity.

hybrid gym

Many people believe that physical fitness and mental health go hand in hand. 70% of consumers anticipate the creation of fitness centers that take care of our mental health. They will offer a multi-sensory AR/VR setting tailored to individual guest needs, enhancing our well-being.

A dream multifunctional printer

The future is in on-demand manufacturing and repairs. More than half of consumers want to make eco-friendly purchases from an outlet store that recycles their old products.

Restaurant “Navel of the world”

Many of us would prefer to be in a virtual business. 50% of consumers would like to go to a restaurant to virtually meet friends present in another restaurant, anywhere in the world.

Endless store

Try before you buy – at least virtually. Three-quarters of consumers expect to be able to try them out by buying new home products by recreating the interior of their home in a store.

medical complex

We are already used to the fact that everything must be available here and now. Why should it be any different in healthcare? 77% of consumers expect the creation of medical centers in shopping malls, where artificial intelligence will carry out research on the spot, informing us immediately about our health.

Nature + Park

People living in big cities often lack contact with nature. 42% of consumers would like to visit a park in a mall where they can interact with nature through digital and programmable materials with a hybrid feel.

See the full report: https://www.ericsson.com/4ae85a/assets/local/reports-papers/consumerlab/reports/2021/10-hot-consumer-trends-2030-the-everyspace-plaza.pdf

Report preparation methodology

The information in the report is based on global research conducted by Ericsson ConsumerLab for more than a quarter of a century.

The main source of information obtained are online surveys conducted in October and November 2021 among advanced users of AR, VR and digital assistant technologies in 14 cities around the world.

Leave a Comment