They were synonymous with luxury. These cells are true relics of the 2000s.

Let’s take the clocks back to the beginning of the 21st century. At the time, no one had heard of an iPhone, and brands such as Nokia and Motorola were the market leaders in mobile phones. Of course, they already had competitors in the form of LG or Samsung, which are very popular today. It was the time when we also saw the first cells equipped with a camera or a touch screen. However, the real determinant of luxury were phones created in cooperation with fashion houses such as Prada, Versace, Giorgio Armani or Dolce & Gabbana.

In recent years, phones have again become associated with fashion, but as accessories. However, more than twenty years ago they themselves were products of expensive brands marked with meaningful logos. So, to remind you of a completely different status quo, here are the five most ridiculous connections between fashion and mobile that could only have appeared in the 2000s.

Baby Phat Motorola i833 by Kimory Lee Simmons

In pre-Kardashian times, Kimora Lee Simmons was a great model, businesswoman, philanthropist, and fashion designer. Baby Phat Simmons – launched in 1999 – was one of the most successful celebrity-led womenswear brands. So it’s no surprise that Simmons collaborated with Motorola in 2004 to create a dazzling model of the now popular i833 – complete with real 0.4 carat diamonds. In a press release issued at the time, Simmons said, “I designed this phone for women who, like me, love the color pink, love diamonds, and want to stand out in fashion.” The pink cell was $699.

Motorola Dolce & Gabbana xRAZR V3i

Dolce & Gabbana’s gold-plated Motorola Razr cost $1,100. and came out in 2005. The flip cell looks ridiculously ridiculous today and looks like it was touched by Midas himself. Only 1,000 copies were produced, available exclusively at D&G stores. Each phone came with a pre-installed music video depicting 20 years of D&G history – so basically an advertisement.

Prada LG

The Prada LG was launched in May 2007 and was the world’s first phone with a capacitive touchscreen, and was basically a model for Apple’s iPhone which hit the market a few months later. Apart from the silver “Prada” logo, it’s not really clear how the handset differs from other LG phones. Nonetheless, it was the 2000s and the “designer” prefix outweighed the merits of any meaningful design effort. LG Prada sold over one million units for $777. each, and the following year another model appeared with a sliding QWERTY keyboard.

VersaceNokia 8800

The Nokia 8800 was considered a luxury phone in 2007 – it had a high-end slider mechanism on ball bearings and ringtones composed by influential artist Brian Eno. Everything you could expect from a cell phone back then. Then came a version made in cooperation with Versace, whose case was immersed in 18-carat gold, and on its front side was a laser-engraved Medusa Versace head. You had to shell out $2,049 for the “original” phone.

Samsung Giorgio Armani P520

Announced at the Armani show in 2007, the Samsung x Armani flip phone was a continuation of the company’s line of “credit card-sized” phones with a three-megapixel camera and haptic feedback. The cell cost $1,100. In a 2007 Armani statement, we read: “We express our personal opinion also through the mobile phones we carry, the televisions we have in our showrooms, and the shoes, handbags we carry and the furniture we choose.”

Komókomania journalist Konrad Siwik

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